Students learn the basics of branding, marketing strategy, SEO, and campaign planning in simple, age-appropriate ways. They also explore social media dynamics, digital safety, and responsible online behavior, ensuring they understand both opportunities and risks.
The highlight of the program is a capstone group project: students design and pitch a mock real-world campaign, combining creativity with strategy and teamwork. This hands-on experience prepares them for practical application while building collaboration and presentation skills.
Outcomes:
For Students:
Offered as weekly, project-based sessions throughout the academic year, tailored to school timetables. Each session blends short theory with interactive group activities, ensuring learning is always practical and fun.